branding • labels • graphic design • social media • marketing materials • photography

As the sole creative on this team, the goal was to establish a complete rebrand for a start up cold brew company with an industrial, brewery aesthetic fitting for New England. My tasks included the creation of all graphic design materials for both print and web, studio product shots, and lifestyle photography. An additional objective was to implement social media marketing strategies aligned with the new brand look. The product went on to be sold at major retailers such as Whole Foods, Eataly, and Roche Brothers, as well as an additional 150 locations.

Design deliverables included, but were not limited to: bottle labels, cold brew bag label, food truck menu with inter-changeable “on tap” flavors, sell sheets for wholesale, informational postcards for customers, brewed in Boston logo and coffee trike wrap.